Physical Address
304 North Cardinal St.
Dorchester Center, MA 02124
Apple Delays AI Features For European Consumers
By 2024, Apple will not be releasing AI features for iPhone and Mac consumers in Europe. Apple claims that the European Digital Markets Act (DMA) makes it more difficult to ensure consumer privacy.
Apple Intelligence
This month, Apple introduced Apple Intelligence, a new take on artificial intelligence. In short, the business plans to integrate AI into every program that users now use rather than approaching the technology from a toolkit perspective. The additional AI will then make use of all the user’s data to give the most customized AI helper.
Data Privacy
Everything about it is intrinsically related to Apple’s privacy policies. Apple does not want users to purchase AI services using their personal information. This is mitigated by confining AI operations that can be completed locally to the hardware, meaning that the data stays on the device.
The workloads become unmanageable for the hardware when the jobs are substantial. Apple has provided a remedy in these situations by introducing the Apple Private Cloud, its own cloud. This cloud would operate as a “black box,” hidden from both Apple and cloud providers.
Furthermore, AI features were promised through a partnership with OpenAI. Consequently, the intelligence of the GPT-LLMs would be available to Apple consumers.
Reason for Non-Availability of AI Features
It looks like previously stated release dates for the features do not apply to the European market. Apple claims that it won’t be released in Europe in 2024, although it’s unclear which delay is scheduled.
The company claims that it is having issues with the DMA. We fear that the integrity of our products might be compromised by the DMA. As a result, data and privacy of consumers may be impacted, according to Apple.
These regulations were implemented in order to limit the influence of Big Tech and provide smaller players with an equal opportunity. It is noteworthy, nevertheless, that Apple perceives privacy problems, when the DMA was created primarily to improve customer privacy protection. But Apple claims that the compatibility rules would be problematic. Since Big Tech now primarily uses these platforms to market its own products to its consumers, the legislation should also allow these other platforms an equal chance.
The same laws exacerbated matters for Apple’s App Store, mandating that it allow sideloading and provide payment methods via third-party platforms for in-app sales. The business claimed that the law will weaken security in the App Store there. Despite Apple’s efforts to adhere to the law through internal procedures, the European Commission has declared that the interpretation is illegal. Put another way, Apple is looking at a billion-dollar punishment from Europe.
